Your AI workforce, ready to start.
Karl is a team of AI employees, trained on millions of conversations and customised for your business. Hire one. Hire all. They work 24/7, powered by a shared AI CRM that knows your customers.
Answers every call. Replies to every message. Books straight to your calendar.
- +Voice AI on every call — 24/7
- +Replies on web chat, WhatsApp, Facebook, Instagram, email
- +Books appointments straight to your calendar
- +Trained on regional accents and local terminology
- +Hands off to you when human judgment is needed
Manage your reviews on every platform, and ask happy customers for theirs.
- +Monitors reviews on Google, Facebook, Trustpilot
- +Drafts replies in your tone — you approve
- +Sends review requests after every visit (email + SMS)
- +Runs NPS surveys to find your promoters
- +Alerts you immediately to negative reviews
Drafts, schedules, and posts content for your brand on every channel.
- +Posts to Facebook, X, LinkedIn, Instagram, YouTube, and Google Business Profile
- +Generates branded text and visuals
- +Schedules content on a calendar you set
- +Drafts blog and website content
- +You approve everything before it goes live
Analyses search trends and improves your visibility in local results.
- +Analyses keywords driving local search
- +Suggests content and on-page improvements
- +Tracks ranking changes and search intent
- +Optimises Google Business Profile content
- +Reports visibility trends in your service area
Updates your CRM, surfaces opportunities, frees your team from admin.
- +Auto-updates contact records after every meeting
- +Identifies the next best step for every lead
- +Logs every conversation across channels
- +Surfaces sales opportunities you'd otherwise miss
- +Frees your team from data entry
Qualifies leads, handles objections, books high-value meetings.
- +Acts as a professional consultant on every inquiry
- +Mandatory discovery gate qualifies every lead
- +Books high-value appointments 24/7
- +Handles objections in your sales voice
- +Routes only ready-to-buy leads to your team
Custom AI Employee
For tasks unique to your business. Train AI employees on your own workflows, documents, and rules.
- +No-code setup using plain language
- +Trained on your documents and processes
- +Connects to your CRM, scheduling, billing
- +Examples: Job Estimator, Project Manager
Three things Karl does for your business.
Marketing comes down to three jobs: get found, convert what comes in, keep customers coming back. Karl runs all three.
Attract more business.
Get found by customers searching for what you do — locally, online, on social.
Convert more leads.
Turn every inquiry into a booking — fast, on the channel they used.
Engage and retain customers.
Keep customers coming back. Turn them into your most loyal advocates.
Built for service businesses with local reputations.
Karl is built for service businesses where local reputation drives the customer pipeline. From single-site clinics to small chains across the UK.
Larger or differentAgencies or multi-site chains over 5 locations — contact us for a custom plan.
Marketing channels Karl runs for you.
Karl operates the channels that need ongoing strategy and oversight. Performance is reported in your interface alongside everything else.
Run your business from one screen.
Every conversation, appointment, review, and campaign — tracked, unified, accessible. Karl's AI CRM is the data layer underneath your AI workforce, so every employee works from the same context.
Plans that match what you need.
One integrated system — AI workforce plus managed services. Pick the plan that matches what you want most: more pipeline, stronger reputation, broader reach, or time back for your team.
Show up where customers look
Capture and convert more inbound
Run the whole marketing function
Hire individual AI employees on a per-employee basis. Pricing on the comparison page.
You're hiring an employee. Marketing compounds over time — give Karl the runway.
Flat £295 for every plan. Covers onboarding, brand training, account setup, and channel activation.
Other ways to start with Karl.
Not ready for the full workforce? Start with one piece, build from there.
Just the Voice AI.
Karl answers your phone — no other employees, no managed services. Just the AI Receptionist, your own number, and SMS fallback when calls roll over.
Hire Voice AI →Need a website built for AI search first?
A site that loads fast, ranks in Google and AI search engines, integrates natively with Karl's web chat and Voice AI, and writes every conversation directly into your AI CRM.
Talk to us about a website →Build your own plan.
Hire individual AI employees or managed channels à la carte. Pick what you need, skip what you don't. Full feature comparison and per-employee pricing on the pricing page.
See à la carte menu →